Creating Value with Data Analytics in Marketing
Verhoef, Peter C.-Kooge, Edwin-Walk, Natasha (Metriclab Big Data Analytics, The Netherlands)-Wieringa, Jaap E.
Engels | 08-11-2021 | 314 pagina's
9780367819798
Paperback / softback
44,99
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POD (Beschikbaar als print-on-demand.)
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This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
Details
| EAN : | 9780367819798 |
| Uitgever : | Taylor & Francis Group Limited |
| Publicatie datum : | 08-11-2021 |
| Uitvoering : | Paperback / softback |
| Taal/Talen : | Engels |
| Hoogte : | 246 mm |
| Breedte : | 174 mm |
| Dikte : | 16 mm |
| Gewicht : | 671 gr |
| Status : | POD (Beschikbaar als print-on-demand.) |
| Aantal pagina's : | 314 |